This framework is designed to meet the skills needs of employers of all sizes across the public, private and not-for-profit sectors. It will attract new talent into the marketing industry and will help to up skill the workforce to meet employer skills priorities.
Intermediate
Intermediate Apprentices will work in job roles such as marketing assistant, market research assistant or events management assistant.
•
Event Management Assistant - Day-to-day liaison with sponsorship clients, supporting the organisation of events, preparing event speakers, helping to source suppliers and the on-the-day support of a wide range of event activities.
•
Junior Marketing Executive - Developing working relationships with stakeholders, communicating with target audience, producing marketing materials, writing marketing copy, supporting designers, helping organise events and conducting market research
•
Market Researcher - Liaising with clients, conducting research, supporting questionnaire development, carrying out surveys and supporting focus groups, analysing and interpreting data and presenting results
Level 2 (Pathway 1) – Intermediate Apprenticeship in Marketing
Advanced Apprentices will work in job roles such as marketing officer, advertising account executive or market researcher.
•
Advertising Account Executive - Handling a wide range of marketing activities for client's campaigns including direct mail, email, exhibitions, press advertising and market research and developing & sustaining good client relationships.
•
Marketing Assistant - Supporting marketing campaigns through planning and undertaking market research, organising the distribution of information, supporting event management, drafting press releases, dealing with clients and supporting colleagues.
•
Marketing Manager - Monitoring and assessing market trends, studying competitors' products and services, exploring ways of improving existing products and services, identifying target markets and communicating with them.
•
Market Research Executive - Co-ordinating research projects, analysing published data and statistics, evaluating past performance of products and services and undertaking direct market research through various mechanisms such as interviews, focus groups and consultation events
•
PR Officer - Using different media and communications to communicate developed messages, writing promotional material and press releases, producing brochures, leaflets and videos, organising press briefings and news conferences and setting up exhibitions and conferences.
Level 3 (Pathway 1) – Advanced Apprenticeship in Marketing
